Launched in 2006, Itz Cash Card Ltd. is the first to introduce payments on mobile, internet and IVRS through India’s first “Multi Service Pre-paid Card Company”. ItzCash pioneered introduction of multiservice stored value prepaid cards in India of various denominations which can be used to purchase various goods and services based on anywhere, anytime concept.
Itz Cash Card Ltd. is the first company which has been issued the Certificate of Authorization, by the Reserve Bank of India (RBI) under the Payment and Settlement. Since its inception ItzCash has emerged as an end-to-end payment solution provider from issuance to authentication and settlement.
ItzCash has been introduced by Essel Group which is among India’s most prominent business houses with a diverse portfolio across sectors. Essel Group started business in 1976 with a commodity trading and export firm and has since then metamorphosed into a conglomerate that is a symbol of the ingenuity and power of Indian entrepreneurship.